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Weave a Magnificent Website
Enticing good looks will attract consumers to a company’s lair
Beyond flashy design, creating and maintaining an awesome website is about functionality, user experience and optimization to serve the marketplace.
Whether built from scratch or an improvement of an existing website, success comes from a balance of aesthetics, performance and accessibility. A great website engages visitors, loads quickly and stays relevant over time.
With that in mind, contracting and leadership expert Tom Reid, along with marketers Ivana Taylor and Iva Ignjatovic, looked at how startups and solopreneurs can create and maintain awesome websites.
Good Plans Lead to Great Websites That Help Everyone
Taylor owns DIYMarketers, “committed to helping small business owners get out of overwhelm.” Ignjatovic is a marketing, strategy and business consultant.
“The №1 priority for a startup or solopreneur website is a web ‘presence,’” Reid said. “Just be there with a solid URL. First landing page can be a ‘What we do,’ ‘Who we serve’ and ‘How to reach us.’ You can grow from there.”
A startup or solopreneur website needs to be accessible both through laptop and mobile apps, especially the latter because…
