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Top-Notch Emails Ace the Sales Test
Messages that stand out offer the best hope for long-term profits
Countless emails plea for attention in crowded mailboxes, but very few are opened. That leaves creators looking for magic potions to make emails stand out.
Money is on the line. Whether running a marketing campaign, sending a newsletter or just trying to reach a broader audience, the key to success lies in getting eyes on messages.
Tom Reid, Ivana Taylor and Iva Ignjatovic abide by the tried and true rule that email is where the money is. However, email is only effective if recipients open and read it to see what a business is all about.
Email Works Best When You Stress Quality Over Quantity
A contracting and leadership expert, Reid has been chasing the elusive leadership ideal, compiling a work breakdown structure, or WBS. From that he has written “Sustained Leader WBS,” a comprehensive tool for assessing and improving leadership potential.
He has decomposed every part of the work to be done in a project — 229 WBS elements that apply to building yourself into a sustained leader.
Taylor owns DIYMarketers, “committed to helping small-business owners get out of overwhelm.” Ignjatovic is a…
