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Small Budgets are Not a Big Deal
Creative marketing attracts customers at little to no expense
Having little to no budget for advertising, small businesses need to find creative ways to attract customers who shop in person or prefer to buy online.
So-called organic marketing strategies let companies draw and engage their target audience through content marketing, building strong referral networks, using social media and offering valuable partnerships.
Search engine optimization and other techniques are free, yet effective, means to find customers without buying ads.
“Instead of paying a hefty fee for a conference, I had a party at a local restaurant — free food, open bar,” said Ivana Taylor. “I met three clients for less than the cost of a ticket to the conference.”
Winning Business Owners Look Deeply Into Consumers’ Thoughts
She recalled that event as the most unusual or fun way she ever attracted a customer without advertising.
“None of us advertise,” said Iva Ignjatovic. “It’s too expensive for most small businesses or solopreneurs, but we’ve gained clients through word of mouth.”
Taylor owns DIYMarketers, “committed to helping small-business owners get out of…
