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Precious Time Ticks Away for Special Offers
Calls to action heighten consumers’ sense of urgency not to miss out
Whether making a purchase, signing up for a newsletter or engaging with a customer, the added kick of a punchy call to action goes a long way.
An effective call to action is essential to guide an audience toward a desired outcome, the difference between a passive visitor and an active participant in a brand’s journey.
Among other elements, Tom Reid, Ivana Taylor and Iva Ignjatovic discussed what makes a call to action effective. Specifically, they cited preferred tools or resources to create and optimize CTAs.
Make Your Pain Pay to Grow Your Business with Storytelling
A contracting and leadership expert, Reid has been chasing the elusive leadership ideal, compiling a work breakdown structure, or WBS. From that he has written “Sustained Leader WBS,” a comprehensive tool for assessing and improving leadership potential.
He has decomposed every part of the work to be done in a project — 229 WBS elements that apply to building yourself into a sustained leader.
Taylor owns DIYMarketers, “committed to helping small-business owners get out of overwhelm.” Ignjatovic is a…
