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Personal Lead Magnets Create Powerful Connections
Give away just enough so customers keep coming for more
Attracting new leads is the lifeblood of any successful business, but with so many options available, it can be challenging to stand out from competitors.
One way is to use a magnet to attract leads. The concept has appeal, but small-business owners might think about these questions and others before going forward:
- What’s next after someone downloads your lead magnet?
- How do you tailor your lead magnet to your buyer personas?
- What’s the most creative lead magnet you’ve ever seen?
Thinking Like a Human Will Bring in Great Rewards for Your Business
Even more fundamental is knowing what a lead magnet is and how one is supposed to work.
Basically, a lead magnet is a valuable resource or incentive offered by a business in exchange for contact information from potential customers, usually their email address.
Lead magnets attract and capture leads by providing something that addresses a specific problem or need of the target audience. That could be an e-book, checklist, webinar, discount or free trial.
