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Partners Give Each Other Greater Impact
Working together benefits businesses and their customers
Business partnerships have great potential to multiply returns on investment while serving customers in ways not possible when entrepreneurs work alone.
“I’m betting most people haven’t even scratched the surface of leveraging partnerships to grow their business,” said Ivana Taylor.
“Business partnerships are like a marriage — lots of love at first, then comes the paperwork, compromises and who gets the last donut in the meeting,” she said.
Taylor owns DIYMarketers, “committed to helping small-business owners get out of overwhelm.”
Small Businesses Make a Big Impact on Global Economy
“A strong partnership isn’t about never disagreeing,” Taylor said. “It’s about trusting each other enough to disagree and still keep moving forward together.
“Business partnerships are like Wi-Fi — you don’t realize how strong the connection needs to be until things start buffering,” she said.
Along with Iva Ignjatovic, a marketing, strategy and business consultant, and Tom Reid, a contracting and leadership expert, Taylor discussed key elements to look for when choosing a business partner…
