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Optimize With a Personal Touch
Customers appreciate businesses that take the time to say hello
Efficiency and customer experience drive success in the fast-paced world of small business, but what takes priority: speed or personalization?
Striking the right balance between quick service and a tailored customer approach can make all the difference in growth and customer loyalty.
Tom Reid, a leadership and contracting expert, along with marketers Ivana Taylor and Iva Ignjatovic, looked at small-business optimization and its effects on emotional intelligence plus overall human connection.
Taylor owns DIYMarketers, “committed to helping small-business owners get out of overwhelm.” Ignjatovic is a marketing, strategy and business consultant.
Superheroes Know Great Power Lies in Their People’s Hands
As much as technology and artificial intelligence is touted, human interaction in business is irreplaceable.
“In-person meetings allow for the understanding of body language communications,” Reid said. “Our current virtual world has diminished that considerably.”
Human interaction is a must for customer service unless a business wants to alienate any possible customers.
