Not Too High, Not Too Low

Finding the right price to attract customers takes almost mystical powers

Photo by Egor Myznik on Unsplash

Setting the right price for products or services is one of the most critical decisions a small-business owner can make in a dynamic marketplace.

Well-structured pricing models not only cover costs and generate profit but also positions businesses competitively. From cost-plus pricing to value-based and subscription models, each approach has its own advantages and challenges.

Entrepreneurs struggle with the dilemma of choosing the price that attracts customers while making a profit. Mistakes will be made, consumers will object. Good business owners learn how to hang on during bumpy rides.

Haggle Your Way to a Little Extra When You Name Your Price

“For consultants, a lot of price setting can be outlined in a conversation,” said Ivana Taylor. “Notice, I didn’t say negotiation. A conversation highlights where you add value, save time and money.”

She regularly has high-stakes conversations that set the foundation for services that best serve her clients through DIYMarketers, a company “committed to helping small-business owners get out of overwhelm.”