Making a Splash On Social Media is Easy

However, dignity and pride are at risk if you are locked onto going viral

Photo by Thao Lee on Unsplash

Who on social media would not like to stand out and “go viral,” getting quickly known around the world? That dream can be reality, but at a hefty price.

“When people ask me what they should do to go viral, I always say, just do or say something that you don’t want anyone to ever see or hear,” said Ivana Taylor.

Mission accomplished, sort of.

“Say something wild and untrue, and there you are: tons of clicks and views,” said Iva Ignjatovic.

Good Intent Helps Steer Social Media in the Right Direction

Being responsible marketers and power users of social media, neither Taylor nor Ignjatovic would advise doing anything far fetched and self-destructive for short-lived fame, although they have seen their share of misguided acts online.

Taylor owns DIYMarketers, “committed to helping small-business owners get out of overwhelm.” Ignjatovic is a marketing, strategy and business consultant.

Together with Tom Reid, a leadership expert as well as a contracting consultant and instructor, Taylor and Ignjatovic looked at good ways for businesses to stand…