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Lively Video Boosts Business to the Top Tier
Live streams bring greater attention and more money
On their never-ending quest to draw eyeballs to products, marketers increasingly turn to live streaming. The name of the game is more business and sales.
Stephanie Liu, a digital marketing strategist and an author of “Ultimate Guide to Social Media Marketing,” is most notably known for her Facebook Live show called Lights, Camera, Live®, where she helps businesses succeed with live video.
Liu, along with marketing and branding strategist and millennial expert Chelsea Krost, discussed going big with live-streaming videos during Krost’s #MillennialTalk Twitter chat. They compared top tips and tools for conducting a quality looking and sounding live-stream show and ways to start making money.
Live streaming is the perfect opportunity for brands to take consumers behind the scenes, which piques their interest in the people who make a company come alive.
