I’ve heard before that roughly 90 percent of communication is through non-verbal cues, which puts social media in an interesting light because it is almost totally non-verbal. Those who live stream have an added advantage in that regard, making them more attention-getting and approachable. They also would do well to watch replays of their Facebook Live and other productions for self-critiques to see if they come across the way they intend to. It’s all part of your total picture online and off.

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