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Good Messages Tell the Real Stories
Companies try to find emotional chords that connect to their audiences
Compelling marketing messages are the cornerstone of any successful marketing strategy, striking an emotional chord with the audience and their desires.
How companies communicate the value of products or services to consumers should resonate and inspire action. A well-designed marketing message goes beyond listing features. It speaks directly to the needs, emotions and aspirations of target markets.
Having been in their respective businesses for many years, Tom Reid, Ivana Taylor and Iva Ignjatovic have seen marketing at its best and most questionable.
Having Conversations are the First Step to Good Relationships
In pursuit of the elusive leadership ideal, Reid has compiled a work breakdown structure, or WBS. From that he has written “Sustained Leader WBS,” a comprehensive tool for assessing and improving leadership potential.
Reid has decomposed every part of the work to be done in a project — 229 WBS elements that apply to building yourself into a sustained leader.
Taylor owns DIYMarketers, “committed to helping small-business owners get out of overwhelm.” Ignjatovic is a…
