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Give a Nod to Most Valuable People
Gratitude serves everyone when expressed regularly through the year
Building stronger customer relationships by expressing genuine appreciation sums up gratitude marketing, a respite for people weary of advertising assaults.
Gratitude marketing fosters loyalty and trust through thoughtful, personalized gestures. Prioritizing gratitude over traditional transactional interactions lets brands create lasting emotional connections with their audience.
“It’s easy to be grateful for what we have during November with Thanksgiving as a prod,” said Carol Stephen. “Wouldn’t it be wonderful if we were just as thankful the other 11 months of the year?
“What if small-business owners showed our gratitude in our marketing?” she asked. “How would that look?”
Imagine a Future Full of Joy in a World Free From Worry
Stephen, a social media manager and author, wrote “21 Ways to Total Social Media Engagement: That Will Make You Look Like a Pro.”
She and entrepreneurs Randy Clark and Maricar Jagger talked about how gratitude marketing is another way to describe businesses and customers interacting with mutual appreciation.
