Find Perfect Customers With Smart Research

Use data to define the audience and improve results

Photo by Vitaly Gariev on Unsplash

Strong marketing starts with knowing who to reach, what they need and why it matters. Identifying the right audience sets the stage for real results.

Research — through surveys, customer data, social trends and competitor analysis — helps businesses move beyond guesswork. By identifying ideal customers, brands can tailor strategies that convert attention into action.

One of the biggest revelations for small-business owners is how much they differ from their customers. That can change an entrepreneur’s approach.

Your Buyer Persona Mirrors What Best Customers Want From You

“Since I manage my own social media, I realized I’m not my client as my clients don’t like to manage their social media,” said Lisa Sicard. “That’s when I called myself a time saver.”

She owns the website, Inspire To Thrive, where she blogs for international clients.

Her instinct about saving time is backed by more research. Instead of throwing their message at the wall to see what sticks, businesses start with clarity on who actually cares and why.