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Correct Strategies Make All the Difference
Mixing paid and organic marketing with a bit of research is good for business
Small-business owners face a host of challenges when they get started, not the least of which is settling on the marketing strategy that suits them best.
Among other questions, entrepreneurs have to assess how to make sure their marketing stays current. They also need to balance long-term strategy with short-term tactics.
None of these are simple issues in a competitive landscape. The strategy chosen can make or break a business.
With countless options available — from social media campaigns to email marketing, influencer partnerships and search engine optimization — knowing where to invest time and resources can feel overwhelming.
Having a Good Strategy is the Best Gift to Give Yourself
Keys to success lie in aligning a marketing approach with unique business goals, the target audience and whatever resources are handy.
At one time or another, small-business owners Lisa Sicard, Ghareer Chaudhary, Ivana Taylor and Iva Ignjatovic had to choose their marketing strategy, then anxiously await the results.
