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Content Creators Tip Their Hat to AI
Best search results depend on knowing and nursing the algorithms
Digital marketing is a steaming bowl of alphabet soup. Do the swirling letters really mean anything? Are they nutritious or just more empty calories?
Search engine optimization, known as SEO, is evolving into a broader concept known as global engine optimization, or GEO. Then mix in artificial intelligence, which many creators refer to with a touch of dread as AI.
Businesses and marketers must adapt to new digital realities, where reaching a global audience has become as important as achieving high rankings on Google.
Warren Laine-Naida and Carol Stephen have vested interests in the changing digital marketplace.
Artificial Intelligence is Growing, But What Do You Really Know?
Laine-Naida is a web generalist and teacher. For 25 years he has built websites and taught marketing and digital literacy. He works with nonprofits, schools and small businesses.
Stephen wrote “21 Ways to Total Social Media Engagement: That Will Make You Look Like a Pro.” Many of her tips for blogging and other communication came from personal experience as well as close relationships with search engines.
