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Businesses Pay a Price When They Ignore the Basics
Focusing on themselves and not the customer leads to needless costly mistakes
Basic rules are not complicated. Yet, many business owners waste time and energy trying to dress up processes without attending to their fundamentals.
Customer loyalty, for instance, ensures a steady revenue stream and a reliable customer base. Strategic networking opens doors to new opportunities and valuable partnerships.
Those are just two areas where marketers Ivana Taylor and Iva Ignjatovic see businesses fall short when their leaders skimp on the basics.
Taylor owns DIYMarketers, a company “committed to helping small business owners get out of overwhelm.” Ignjatovic is a marketing, strategy, leadership and business consultant.
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One common hard-learned lesson is not to undervalue services.
“Probably, we all made the same mistake,” Taylor said. “We need to value our work, otherwise no one will.
“We have over-complicated so many things,” she said. “It’s all about the basics. You have to get the basics right before you level up.”
