Anxious Shoppers and Money are Soon Parted

Companies inundate consumers with ads and influencers to earn their business

Photo by Sumaid pal Singh Bakshi on Unsplash

Marketers are masters of enticing people to spend money. Cases in point are Black Friday and Cyber Monday, plus almost every holiday throughout the year.

Blizzards of advertising play up big savings and exciting deals. No wonder that navigating the frenzy can feel overwhelming.

Yet, with strategic planning and a few savvy shopping tips, people can unlock incredible discounts, stretch their dollars further, and even score deals well after the frenzy settles down.

Raya Reaves, founder of City Girl Savings, along with money experts at Experian, a consumer credit reporting company, emphasize not to feel rushed or pressured by the fear of missing out.

Identity Thieves Never Take a Holiday, Especially the Big Ones

According to an Experian holiday survey, 90 percent of consumers are tempted to spend more during the holiday season.

Create a holiday budget. Start by setting a spending limit based on income and expenses. Break it down by categories such as gifts, travel and food. Track every expense to stay on track.