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About Face in the Marketplace
Deinfluencers pull the rug out from under traditional product promotion
After decades of influencers breathlessly building up brands and products to great heights, there comes a time to pump the brakes and get real.
Welcome to the deinfluencers, those who encourage mindful spending, inject skepticism of hype and focus on value over viral appeal. This different type of influencer is reshaping how people approach purchases, emphasizing authenticity and financial awareness.
Naturally, deinfluencers have a growing effect on small-business marketing. That is why smart entrepreneurs need to learn from the deinfluencing movement, particularly finding out which industries or products are most vulnerable to deinfluencers.
“People may want someone they trust to help them make a decision and tune out the noise,” said Kembala Evans, a personal finance expert, speaker and author. “Perhaps deinfluencers can save them money by avoiding a mistake someone else may have made.”
Using Connections is a Quick and Easy Way to Build Influence
If nothing else, deinfluencers have the potential to give consumers perspective amid incessant pitches for miracle cures that stamp out diabetes and obesity.
