Numbers tell the sobering story. A 2020 Brookings Institute study found that “Black people represent 12.7 percent of the U.S. population but only 4.3 percent of the nation’s 22.2 million business owners.”
Known as Ms. Madam Money, Jackson is a personal finance expert and founder of DUALpreneur, which helps people create multiple streams of income.
Money moves have been top of mind as the world tries to get its emotional and fiscal feet back on steady ground. Those who can afford to pop their heads up and look around face a host of challenges.
Among the advance scouts are “wealth whisperer” Winnie Sun and marketing and brand strategist Chelsea Krost. During Krost’s #MillennialTalk Twitter chat, they discussed how those able to do so can put their funds in the best position to ride out the coming months and beyond.
Amid uncertainties, financial stability is relative. Those in essential services might be financially stable but perhaps…
Organizations struggle to provide the right benefits for their workers. Many leaders and managers don’t understand the basic wants and needs of rank-and-file employees, which is likely different from that of the top echelon.
Coming from different professional and personal backgrounds, companies large or small can’t rely on managers or executives to know what everyone in the organization desires.
“Your organization probably invests a lot of time, energy and money to retain top employees,” said Meghan M. Biro, analyst, brand strategist, podcaster and TalentCulture chief executive officer. “Yet, at least occasionally, you still wind up losing them to competitors.”
Simply put, having good credit determines whether you’ll qualify for a loan. Depending on the interest rate of the loan you qualify for, it could mean the difference between hundreds and even thousands of dollars in savings.
Those are the facts from the global information services company Experian. “Follow the money” is a catchphrase popularized almost 50 years ago. In today’s world, a credit score could decide if you have any money to follow.
Productivity and marketing experts abide by the 80–20 Rule. Formally known as the Pareto Principle, the notion is that 80 percent of your results come from only 20 percent of your efforts. The rule has been applied for 100 years as a guide to efficiency.
Top marketers such as Rebekah Radice, Christina Nicholson, Bershan Shaw, Ben Parr and Chelsea Krost are huge fans of 80–20, or as they like to say, “Work smarter, not harder.” The entrepreneurs gathered in Krost’s #MillennialTalk Twitter chat to say how they succeed at business without trying as hard.
Mindset is important, particularly being able…
“‘Don’t be stupid’ is good advice for life in general but applies to finances, too,” said Rod Griffin.
Senior director of consumer education and advocacy at Experian, he speaks from a lifetime of experience, starting with the best financial advice he received from his father. His calling is to pass such smarts to his children and his children’s children.
Griffin recalls more parental money treasures:
Customer experience is all or none, pass or fail. Successful businesses heavily invest to make sure those who stop by will come back again and again.
GetApp was created as an online resource for businesses exploring software as a service products. Buyers compare software products side by side with GetApp’s free interactive tools and detailed product data.
Experimenting conjures an air of uncertainty. Outcomes are not guaranteed, which adds to the adventure.
Being brave enough to experiment takes a special frame of mind, particularly if you do it for all the world to see on social media. One such practitioner is podcaster Jennifer Navarrete. She talked with digital marketing expert Madalyn Sklar about developing the mindset to experiment.
“Experimenting on Twitter is about trying new tools, strategies or mixing in other platforms to see if my content or promotion ideas will work,” Navarrete said. “Sometimes they do, and other times not so much.
“Many times we find…
Time to decide: Do you prefer making decisions quickly, or do you believe in taking more time? Indeed, do you have more time?
Making better business decisions is a matter of profit or loss — success or failure. In a small business, what will you say to the person in the mirror?
Entrepreneurs find that even the smallest choices can have far-reaching implications as Pierre DeBois, Ivana Taylor and Iva Ignjatovic will attest. Each has reached crossroads and pressed ahead — pretty much unscathed.
DeBois, founder of Zimana Analytics, is an analytics and business intelligence writer. …
Email’s special powers give it a decided advantage over other channels. Masters can create valuable personal touches at any scale. That lets marketing campaigns drive customers to products they most need.
Derrick Mutamba paraphrases Mark Twain: The reports of email’s death are greatly exaggerated.
“Many marketers believe email marketing is on its way out — for good,” said Mutamba, team leader at Bionic Media Limited. “I don’t think so. Email marketing as a whole is alive. It can be effective and work for your brand.”
Mutamba and Chris Byamugisha, director of Fortune Technologies, talked about email’s present and much-alive future…