Entrepreneurs want a fair shot at the marketplace

Woman wearing a hat writing at a laptop.
Woman wearing a hat writing at a laptop.
Photo by Brandy Kennedy on Unsplash

Numbers tell the sobering story. A 2020 Brookings Institute study found that “Black people represent 12.7 percent of the U.S. population but only 4.3 percent of the nation’s 22.2 million business owners.”

Amid health and economic crises and civil unrest, Tarra Jackson and Kevin L. Matthews II readily make the case that it’s more important than ever to support Black-owned businesses.

Known as Ms. Madam Money, Jackson is a personal finance expert and founder of DUALpreneur, which helps people create multiple streams of income.

Matthews is a bestselling author, former financial advisor and founder of BuildingBread.com.

They, along with financial…


The hardest part is getting into the right frame of mind

Walking up steps.
Walking up steps.
Photo by Bruno Nascimento on Unsplash

Money moves have been top of mind as the world tries to get its emotional and fiscal feet back on steady ground. Those who can afford to pop their heads up and look around face a host of challenges.

Among the advance scouts are “wealth whisperer” Winnie Sun and marketing and brand strategist Chelsea Krost. During Krost’s #MillennialTalk Twitter chat, they discussed how those able to do so can put their funds in the best position to ride out the coming months and beyond.

Amid uncertainties, financial stability is relative. Those in essential services might be financially stable but perhaps…


The right programs stop your people from walking out the door

People meeting around a table.
People meeting around a table.
Photo by Fauxels

Organizations struggle to provide the right benefits for their workers. Many leaders and managers don’t understand the basic wants and needs of rank-and-file employees, which is likely different from that of the top echelon.

Coming from different professional and personal backgrounds, companies large or small can’t rely on managers or executives to know what everyone in the organization desires.

“Your organization probably invests a lot of time, energy and money to retain top employees,” said Meghan M. Biro, analyst, brand strategist, podcaster and TalentCulture chief executive officer. “Yet, at least occasionally, you still wind up losing them to competitors.”

She…


Your credit score boost could be only a utility bill away

A hand sliding a credit card through a reader.
A hand sliding a credit card through a reader.
Photo by Mark O’Flynn on Unsplash

Simply put, having good credit determines whether you’ll qualify for a loan. Depending on the interest rate of the loan you qualify for, it could mean the difference between hundreds and even thousands of dollars in savings.

Those are the facts from the global information services company Experian. “Follow the money” is a catchphrase popularized almost 50 years ago. In today’s world, a credit score could decide if you have any money to follow.

Experian brought together credit expert and personal finance blogger LaToya Irby and Rod Griffin, the company’s senior director of consumer education and advocacy, to talk about…


Ultimate marketers reveal their tricks of the trade for efficiency

Hand holding coffee mug next to a laptop.
Hand holding coffee mug next to a laptop.
Photo by Austin Distel on Unsplash

Productivity and marketing experts abide by the 80–20 Rule. Formally known as the Pareto Principle, the notion is that 80 percent of your results come from only 20 percent of your efforts. The rule has been applied for 100 years as a guide to efficiency.

Top marketers such as Rebekah Radice, Christina Nicholson, Bershan Shaw, Ben Parr and Chelsea Krost are huge fans of 80–20, or as they like to say, “Work smarter, not harder.” The entrepreneurs gathered in Krost’s #MillennialTalk Twitter chat to say how they succeed at business without trying as hard.

Mindset is important, particularly being able…


Sage words from parents resonate down through the generations

Man holding a child looking into the distance.
Man holding a child looking into the distance.
Photo by Ante Hamersmit on Unsplash

“‘Don’t be stupid’ is good advice for life in general but applies to finances, too,” said Rod Griffin.

Senior director of consumer education and advocacy at Experian, he speaks from a lifetime of experience, starting with the best financial advice he received from his father. His calling is to pass such smarts to his children and his children’s children.

Griffin recalls more parental money treasures:

  • “Buy the best you can afford.” The key word is “afford.” Good quality lasts longer and is a better investment.
  • “Put some aside for a rainy day.” My dad’s advice wasn’t as specific as we…


Success comes with the right blend of humanity and technology

Man smiling on a website on a laptop screen.
Man smiling on a website on a laptop screen.
Photo by Le Buzz on Unsplash

Customer experience is all or none, pass or fail. Successful businesses heavily invest to make sure those who stop by will come back again and again.

“Since our service is 100 percent online, user research is key for us,” said Thibaut Lataillade, general manager at GetApp. “Simply put, if our users are not satisfied, we don’t have a product.”

GetApp was created as an online resource for businesses exploring software as a service products. Buyers compare software products side by side with GetApp’s free interactive tools and detailed product data.

Ivana Taylor became a satisfied customer as she overhauled her…


Trying new and different things keep you and your content fresh

Hand reaching toward a butterfly in flight.
Hand reaching toward a butterfly in flight.
Photo by Dan Gold on Unsplash

Experimenting conjures an air of uncertainty. Outcomes are not guaranteed, which adds to the adventure.

Being brave enough to experiment takes a special frame of mind, particularly if you do it for all the world to see on social media. One such practitioner is podcaster Jennifer Navarrete. She talked with digital marketing expert Madalyn Sklar about developing the mindset to experiment.

“Experimenting on Twitter is about trying new tools, strategies or mixing in other platforms to see if my content or promotion ideas will work,” Navarrete said. “Sometimes they do, and other times not so much.

“Many times we find…


Give yourself time to gather information and do the right thing

Man listening to a cell phone.
Man listening to a cell phone.
Photo by Peter van Eijk on Unsplash

Time to decide: Do you prefer making decisions quickly, or do you believe in taking more time? Indeed, do you have more time?

Making better business decisions is a matter of profit or loss — success or failure. In a small business, what will you say to the person in the mirror?

Entrepreneurs find that even the smallest choices can have far-reaching implications as Pierre DeBois, Ivana Taylor and Iva Ignjatovic will attest. Each has reached crossroads and pressed ahead — pretty much unscathed.

DeBois, founder of Zimana Analytics, is an analytics and business intelligence writer. …


Reports of its demise are greatly exaggerated as profits roll in

Hand holding paper airplane above city office buildings.
Hand holding paper airplane above city office buildings.
Photo by Andrey Larin on Unsplash

Email’s special powers give it a decided advantage over other channels. Masters can create valuable personal touches at any scale. That lets marketing campaigns drive customers to products they most need.

Derrick Mutamba paraphrases Mark Twain: The reports of email’s death are greatly exaggerated.

“Many marketers believe email marketing is on its way out — for good,” said Mutamba, team leader at Bionic Media Limited. “I don’t think so. Email marketing as a whole is alive. It can be effective and work for your brand.”

Mutamba and Chris Byamugisha, director of Fortune Technologies, talked about email’s present and much-alive future…

Jim Katzaman - Get Out of Debt

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