Numbers tell the sobering story. A 2020 Brookings Institute study found that “Black people represent 12.7 percent of the U.S. population but only 4.3 percent of the nation’s 22.2 million business owners.”
Known as Ms. Madam Money, Jackson is a personal finance expert and founder of DUALpreneur, which helps people create multiple streams of income.
Money moves have been top of mind as the world tries to get its emotional and fiscal feet back on steady ground. Those who can afford to pop their heads up and look around face a host of challenges.
Among the advance scouts are “wealth whisperer” Winnie Sun and marketing and brand strategist Chelsea Krost. During Krost’s #MillennialTalk Twitter chat, they discussed how those able to do so can put their funds in the best position to ride out the coming months and beyond.
Amid uncertainties, financial stability is relative. Those in essential services might be financially stable but perhaps…
Organizations struggle to provide the right benefits for their workers. Many leaders and managers don’t understand the basic wants and needs of rank-and-file employees, which is likely different from that of the top echelon.
Coming from different professional and personal backgrounds, companies large or small can’t rely on managers or executives to know what everyone in the organization desires.
“Your organization probably invests a lot of time, energy and money to retain top employees,” said Meghan M. Biro, analyst, brand strategist, podcaster and TalentCulture chief executive officer. “Yet, at least occasionally, you still wind up losing them to competitors.”
Simply put, having good credit determines whether you’ll qualify for a loan. Depending on the interest rate of the loan you qualify for, it could mean the difference between hundreds and even thousands of dollars in savings.
Those are the facts from the global information services company Experian. “Follow the money” is a catchphrase popularized almost 50 years ago. In today’s world, a credit score could decide if you have any money to follow.
Productivity and marketing experts abide by the 80–20 Rule. Formally known as the Pareto Principle, the notion is that 80 percent of your results come from only 20 percent of your efforts. The rule has been applied for 100 years as a guide to efficiency.
Top marketers such as Rebekah Radice, Christina Nicholson, Bershan Shaw, Ben Parr and Chelsea Krost are huge fans of 80–20, or as they like to say, “Work smarter, not harder.” The entrepreneurs gathered in Krost’s #MillennialTalk Twitter chat to say how they succeed at business without trying as hard.
Mindset is important, particularly being able…
Many people misunderstand social selling. Just because marketers and others are on social media does not mean they get a pass for jumping right to a sale.
“Social selling is all about relationship building through social media,” said Nick Martin, head of global social engagement at Hootsuite. “Specifically, those are relationships with sales prospects and customers. That’s it.”
Martin has made social selling and the best ways to go about it one of his prime interests. He spoke with digital marketing expert Madalyn Sklar about social selling tactics for marketers so they can make good impressions while growing their business.
Emotion is the first temptation of debt. In your weakest moments you could enjoy days worth of satisfaction but incur years burdened by regret. Managing emotions when making financial decisions might be the typical person’s greatest challenge.
“Emotions are a major driver of financial decisions such as spending and saving money,” said Dr. Barbara O’Neill, owner and chief executive officer of Money Talk, which aims to improve readers’ financial capability with research-based personal finance information.
She is backed up by an article from CNBC Make It: “Times of stress tend to amplify our human nature, including the way that we…
If the way to a man’s heart is through his stomach, maybe the same holds true when influencing his mind. That’s one of the paths Dr. Phil Metzger took when he read yet another writer dismissing space exploration as a waste of time and money.
“The cost of the food that Americans throw away every year is 31 times more than all the funding we give to NASA — 31 times,” he said.
The latest flashpoint came in an opinion piece in The Guardian with the giveaway title, “Revive the US space program? How about not.”
“I disagree with the…
One of the giants of Greek literature in the 20th century, Nikos Kazantzakis, said, “Since we cannot change reality, let us change the eyes which see reality.”
Julian Rowa might agree with that example of the powers of public relations. Chief executive at Shajuls Consulting Limited, a management and brand-design-strategy group, he is also a scholar practitioner and doctoral candidate at the University of Liverpool.
During an Africa Tweet Chat, Rowa talked about public relations as the business of influence.
People miss out on knowing the influence they have because they pass up engagement and conversations. Public relations helps direct…
Gaining confidence on social media — especially Twitter — is not only good for business, Kelly Kostanesky could make the case that mastering the online world is great for mental health.
For a decade and a half, she has provided patient management and business support for a psychiatrist. Through that she helps mental health professionals build trust and credibility using digital and social media communication.
“We all have something valuable to share,” Kostanesky said. “You know a lot more than you think. A great piece of advice I learned is to find an article you are passionate about and tweet…