The hardest part is getting into the right frame of mind

Walking up steps.
Walking up steps.
Photo by Bruno Nascimento on Unsplash

Money moves have been top of mind as the world tries to get its emotional and fiscal feet back on steady ground. Those who can afford to pop their heads up and look around face a host of challenges.

Among the advance scouts are “wealth whisperer” Winnie Sun and marketing and brand strategist Chelsea Krost. During Krost’s #MillennialTalk Twitter chat, they discussed how those able to do so can put their funds in the best position to ride out the coming months and beyond.

Amid uncertainties, financial stability is relative. Those in essential services might be financially stable but perhaps burnt out nervous wrecks. …

The right programs stop people from walking out the door

People meeting around a table.
People meeting around a table.
Photo by Fauxels

Organizations struggle to provide the right benefits for their workers. Many leaders and managers don’t understand the basic wants and needs of rank-and-file employees, which is likely different from that of the top echelon.

Coming from different professional and personal backgrounds, companies large or small can’t rely on managers or executives to know what everyone in the organization desires.

“Your organization probably invests a lot of time, energy and money to retain top employees,” said Meghan M. Biro, analyst, brand strategist, podcaster and TalentCulture chief executive officer. “Yet, at least occasionally, you still wind up losing them to competitors.”

She wondered about how to put an end to that unproductive cycle. …

Your credit score boost could be only a utility bill away

A hand sliding a credit card through a reader.
A hand sliding a credit card through a reader.
Photo by Mark O’Flynn on Unsplash

Simply put, having good credit determines whether you’ll qualify for a loan. Depending on the interest rate of the loan you qualify for, it could mean the difference between hundreds and even thousands of dollars in savings.

Those are the facts from the global information services company Experian. “Follow the money” is a catchphrase popularized almost 50 years ago. In today’s world, a credit score could decide if you have any money to follow.

Experian brought together credit expert and personal finance blogger LaToya Irby and Rod Griffin, the company’s senior director of consumer education and advocacy, to talk about credit scores and how to improve them. …

Ultimate marketers reveal their tricks of the trade

Hand holding coffee mug next to a laptop.
Hand holding coffee mug next to a laptop.
Photo by Austin Distel on Unsplash

Productivity and marketing experts abide by the 80–20 Rule. Formally known as the Pareto Principle, the notion is that 80 percent of your results come from only 20 percent of your efforts. The rule has been applied for 100 years as a guide to efficiency.

Top marketers such as Rebekah Radice, Christina Nicholson, Bershan Shaw, Ben Parr and Chelsea Krost are huge fans of 80–20, or as they like to say, “Work smarter, not harder.” The entrepreneurs gathered in Krost’s #MillennialTalk Twitter chat to say how they succeed at business without trying as hard.

Mindset is important, particularly being able to reset it when needed. …

Companies opting for the human touch connect with consumers

Women standing in a group with hands on shoulders.
Women standing in a group with hands on shoulders.
Photo by Rosie Fraser on Unsplash

Humans having conversations with humans and the people behind companies — it’s how Chelsea Bradley describes a community. Whether in person, online or talking to the voices of businesses, communities are all about people helping people.

“A community is not a place for posting and ghosting,” said Bradley, a senior social media manager and strategist with more than 13 years’ experience growing communities. “There is a lot of life beyond marketing, places where we unexpectedly gain best friends forever.”

She and digital marketing expert Madalyn Sklar talked about managing a community on Twitter and elsewhere in the digital world.

“A community consists of people who follow you and engage with you consistently,” Sklar said. “They’re genuinely interested in what you have to offer. They have likely established a level of trust with you, knowing that you can be counted on to deliver valuable…

A complete content marketing strategy diversifies your brand

Man drawing diagrams on a sheet of paper.
Man drawing diagrams on a sheet of paper.
Photo by Kaleidico on Unsplash

“For sustained growth, marketers and entrepreneurs need to be strategic about where, how, when and whom to communicate value.”

As a social media marketer, content strategist and curator, Motebang Senaoana fixates on that maxim when building inclusive content marketing strategies for brands.

“I’ve grown passionate about strategies,” he said during an Africa Tweet Chat. “Making your brand creates an inclusive and diversified content strategy for your audience that maximizes reach, engagement and awareness.

“People’s needs and backgrounds are becoming more visible on social media,” Senaoana said. “We can’t afford to create a binary strategy appealing to one content medium or one group of people. …

A ‘slow season’ is the best time to speed ahead of competitors

Sprinters near the finish line.
Sprinters near the finish line.
Photo by Jonathan Chng on Unsplash

Different times of the year are notoriously slow for marketing. That’s when many pros take their foot off the gas and take a vacation.

This is easy pickings for Ann Smarty who leaps at the chance to catch her competition off guard.

The brand marketing manager at Internet Marketing Ninjas, Smarty has been an online marketing consultant for 10 years providing high-quality digital marketing consulting through her services and courses. She is known for her in-depth tool reviews, innovative content marketing advice and actionable digital marketing ideas.

Smarty also knows how to make her own luck, ready to jump-start her business while her competitors are sleeping. She makes some of her best investments in marketing when others have slow months. …

Give people your complete picture online and off

Bird with wings spread in blue sky.
Bird with wings spread in blue sky.
Photo by Alina Strong on Unsplash

Whether you do business via social media or in person, by default you have a personal brand. Entrepreneurs should be online and have a good sense of how they want to present themselves to consumers and competitors.

Those who don’t think they need personal brands need not worry. Others — consumers and competitors — will jump into the vacuum and create an image for you. This is why companies and the people behind them should make creating and maintaining their personal brands a priority.

“Your personal brand is just as important as the brand you’re building for your business,” said digital marketing expert Madalyn Sklar. “After all, we do business with people. …

Get unstuck and take charge of your personal and business brand

Car spinning rear wheel in a rut.
Car spinning rear wheel in a rut.
Photo by Steven Striegel on Unsplash

Spending more time at home, it’s easy to get stuck in a rut. Ashley Stahl understands. At the same time, the counterterrorism professional and career coach refuses to accept excuses.

She set off as an entrepreneur at age 23 and follows these principles:

  • Success takes work, but it doesn’t have to be hard or painful.
  • Growing a business is easy when you follow a proven step-by-step system.
  • You can hit the six-figure mark within your first year if you’re focused and clear on your steps.
  • You don’t need to post on social media or spend money on advertising to get clients. …

Plan for dreams while guarding against unsettling surprises

Notebook and papers on a desk.
Notebook and papers on a desk.
Photo by Northfolk on Unsplash

Life is full of surprises. Happy stunners are cost-free. Unpleasant bombshells often come with price tags. A budget won’t eliminate bad news, but can provide shock absorbers to cushion the ride amid financial setbacks.

Money experts, including Jennifer White, who specializes in credit education and awareness at consumer credit reporting company Experian, talked about ways to build a practical budget that anyone can follow. With it, users can navigate the surprise bills and other financial issues that come along.

Budgets are not created in a vacuum. They are based on experience, expectations and goals. …


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