Money moves have been top of mind as the world tries to get its emotional and fiscal feet back on steady ground. Those who can afford to pop their heads up and look around face a host of challenges.

Among the advance scouts are “wealth whisperer” Winnie Sun and marketing and brand strategist Chelsea Krost. During Krost’s #MillennialTalk Twitter chat, they discussed how those able to do so can put their funds in the best position to ride out the coming months and beyond.

Amid uncertainties, financial stability is relative. Those in essential services might be financially stable but perhaps…

Organizations struggle to provide the right benefits for their workers. Many leaders and managers don’t understand the basic wants and needs of rank-and-file employees, which is likely different from that of the top echelon.

Coming from different professional and personal backgrounds, companies large or small can’t rely on managers or executives to know what everyone in the organization desires.

“Your organization probably invests a lot of time, energy and money to retain top employees,” said Meghan M. Biro, analyst, brand strategist, podcaster and TalentCulture chief executive officer. “Yet, at least occasionally, you still wind up losing them to competitors.”

She…

Simply put, having good credit determines whether you’ll qualify for a loan. Depending on the interest rate of the loan you qualify for, it could mean the difference between hundreds and even thousands of dollars in savings.

Those are the facts from the global information services company Experian. “Follow the money” is a catchphrase popularized almost 50 years ago. In today’s world, a credit score could decide if you have any money to follow.

Experian brought together credit expert and personal finance blogger LaToya Irby and Rod Griffin, the company’s senior director of consumer education and advocacy, to talk about…

Productivity and marketing experts abide by the 80–20 Rule. Formally known as the Pareto Principle, the notion is that 80 percent of your results come from only 20 percent of your efforts. The rule has been applied for 100 years as a guide to efficiency.

Top marketers such as Rebekah Radice, Christina Nicholson, Bershan Shaw, Ben Parr and Chelsea Krost are huge fans of 80–20, or as they like to say, “Work smarter, not harder.” The entrepreneurs gathered in Krost’s #MillennialTalk Twitter chat to say how they succeed at business without trying as hard.

Mindset is important, particularly being able…

When women hear “for better, for worse, for richer, for poorer,” they could be forgiven if they think they are being wedded to the economy. In many ways they are — and not well.

As Kiplinger has noted, “As of December 2019, women held more jobs than men, but on average, women still face a pay gap of 82 cents to the dollar and an even more dangerous wealth gap of 32 cents to every dollar owned by a man.”

This is the stark picture of gender inequality in personal finance. It’s a predicament Danielle YB Vason knows too well…

Old content is reborn as marketers put a different slant on tried and true material. Years might have passed, but messages are as fresh as if they were written today and pop up like new on web searches.

Reusing content is known as repurposing. A website post can lead to tweets. Long YouTube videos can be made into snippets for Facebook and LinkedIn. Possibilities are limited by imagination.

One such imaginer is known as Allyssa, whose main trade is designing and marketing.

“My sweet spot is right between product marketing and content marketing,” she said. “I couple that with a…

Sustained social media engagement doesn’t just happen. It takes the methodical mind of an entrepreneur and engineer — someone who could create monitoring apps such as Tweepsmap and RentCompass to help digital marketers trace their wares.

That would be Samir Al-Battran, who founded or co-founded both companies. Joining with Tweepsmap content creator Jayna Dawd, they talked with Twitter, Facebook, YouTube and LinkedIn entrepreneur Carol Stephen, along with cyber and information management expert Larry Mount, about increasing engagement online.

Regularly measuring engagement gives a real-time readout on any given social media platform.

“We measure our engagement on a weekly to daily…

“Know your audience. Once you figure out what they like, you can give them what they want.”

This is one of the basic tenets of marketing in the words of podcaster and freelancer Liz Pittman. Applied to social media, marketers key on audience satisfaction to command attention and build online communities.

“Try to be visual,” Pittman said. “If you want thumbs to stop scrolling, use a GIF, photo or video.”

She and digital marketing expert Madalyn Sklar reviewed the community’s role in online spaces, creating a strong community, being inclusive, mixing online and offline communities, and supporting a group’s actions.

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