Entrepreneurs want a fair shot at the marketplace

Woman wearing a hat writing at a laptop.
Woman wearing a hat writing at a laptop.
Photo by Brandy Kennedy on Unsplash

Numbers tell the sobering story. A 2020 Brookings Institute study found that “Black people represent 12.7 percent of the U.S. population but only 4.3 percent of the nation’s 22.2 million business owners.”

Amid health and economic crises and civil unrest, Tarra Jackson and Kevin L. Matthews II readily make the case that it’s more important than ever to support Black-owned businesses.

Known as Ms. Madam Money, Jackson is a personal finance expert and founder of DUALpreneur, which helps people create multiple streams of income.

Matthews is a bestselling author, former financial advisor and founder of BuildingBread.com.

They, along with financial…

The hardest part is getting into the right frame of mind

Walking up steps.
Walking up steps.
Photo by Bruno Nascimento on Unsplash

Money moves have been top of mind as the world tries to get its emotional and fiscal feet back on steady ground. Those who can afford to pop their heads up and look around face a host of challenges.

Among the advance scouts are “wealth whisperer” Winnie Sun and marketing and brand strategist Chelsea Krost. During Krost’s #MillennialTalk Twitter chat, they discussed how those able to do so can put their funds in the best position to ride out the coming months and beyond.

Amid uncertainties, financial stability is relative. Those in essential services might be financially stable but perhaps…

The right programs stop people from walking out the door

People meeting around a table.
People meeting around a table.
Photo by Fauxels

Organizations struggle to provide the right benefits for their workers. Many leaders and managers don’t understand the basic wants and needs of rank-and-file employees, which is likely different from that of the top echelon.

Coming from different professional and personal backgrounds, companies large or small can’t rely on managers or executives to know what everyone in the organization desires.

“Your organization probably invests a lot of time, energy and money to retain top employees,” said Meghan M. Biro, analyst, brand strategist, podcaster and TalentCulture chief executive officer. “Yet, at least occasionally, you still wind up losing them to competitors.”


Your credit score boost could be only a utility bill away

A hand sliding a credit card through a reader.
A hand sliding a credit card through a reader.
Photo by Mark O’Flynn on Unsplash

Simply put, having good credit determines whether you’ll qualify for a loan. Depending on the interest rate of the loan you qualify for, it could mean the difference between hundreds and even thousands of dollars in savings.

Those are the facts from the global information services company Experian. “Follow the money” is a catchphrase popularized almost 50 years ago. In today’s world, a credit score could decide if you have any money to follow.

Experian brought together credit expert and personal finance blogger LaToya Irby and Rod Griffin, the company’s senior director of consumer education and advocacy, to talk about…

Ultimate marketers reveal their tricks of the trade

Hand holding coffee mug next to a laptop.
Hand holding coffee mug next to a laptop.
Photo by Austin Distel on Unsplash

Productivity and marketing experts abide by the 80–20 Rule. Formally known as the Pareto Principle, the notion is that 80 percent of your results come from only 20 percent of your efforts. The rule has been applied for 100 years as a guide to efficiency.

Top marketers such as Rebekah Radice, Christina Nicholson, Bershan Shaw, Ben Parr and Chelsea Krost are huge fans of 80–20, or as they like to say, “Work smarter, not harder.” The entrepreneurs gathered in Krost’s #MillennialTalk Twitter chat to say how they succeed at business without trying as hard.

Mindset is important, particularly being able…

The pink tax and other hurdles put women behind from the start

Woman counting dollar bills in her hands.
Woman counting dollar bills in her hands.
Photo by Sharon McCutcheon on Unsplash

When women hear “for better, for worse, for richer, for poorer,” they could be forgiven if they think they are being wedded to the economy. In many ways they are — and not well.

As Kiplinger has noted, “As of December 2019, women held more jobs than men, but on average, women still face a pay gap of 82 cents to the dollar and an even more dangerous wealth gap of 32 cents to every dollar owned by a man.”

This is the stark picture of gender inequality in personal finance. It’s a predicament Danielle YB Vason knows too well…

Repurposed content keeps your brand in everyone’s eyes

Monarch butterfly with wings spread.
Monarch butterfly with wings spread.
Photo by Ralph (Ravi) Kayden on Unsplash

Old content is reborn as marketers put a different slant on tried and true material. Years might have passed, but messages are as fresh as if they were written today and pop up like new on web searches.

Reusing content is known as repurposing. A website post can lead to tweets. Long YouTube videos can be made into snippets for Facebook and LinkedIn. Possibilities are limited by imagination.

One such imaginer is known as Allyssa, whose main trade is designing and marketing.

“My sweet spot is right between product marketing and content marketing,” she said. “I couple that with a…

Measuring interactions gives digital markers a distinct edge

Hands typing on a laptop keyboard.
Hands typing on a laptop keyboard.
Photo by Christina @ wocintechchat.com on Unsplash

Sustained social media engagement doesn’t just happen. It takes the methodical mind of an entrepreneur and engineer — someone who could create monitoring apps such as Tweepsmap and RentCompass to help digital marketers trace their wares.

That would be Samir Al-Battran, who founded or co-founded both companies. Joining with Tweepsmap content creator Jayna Dawd, they talked with Twitter, Facebook, YouTube and LinkedIn entrepreneur Carol Stephen, along with cyber and information management expert Larry Mount, about increasing engagement online.

Regularly measuring engagement gives a real-time readout on any given social media platform.

“We measure our engagement on a weekly to daily…

Learn what your audience wants, and deliver on your promises

Woman looking at her cell phone.
Woman looking at her cell phone.
Photo by Robin Worrall on Unsplash

“Know your audience. Once you figure out what they like, you can give them what they want.”

This is one of the basic tenets of marketing in the words of podcaster and freelancer Liz Pittman. Applied to social media, marketers key on audience satisfaction to command attention and build online communities.

“Try to be visual,” Pittman said. “If you want thumbs to stop scrolling, use a GIF, photo or video.”

She and digital marketing expert Madalyn Sklar reviewed the community’s role in online spaces, creating a strong community, being inclusive, mixing online and offline communities, and supporting a group’s actions.

Americans are woefully poor for short- and long-term needs

Hands holding empty wallet.
Hands holding empty wallet.
Photo by Emil Kalibradov on Unsplash

Almost half of all Americans do not have $400 cash available in an emergency fund, according to the Federal Reserve. That is next to nothing to see a family through any kind of hard time — especially one lasting a half year or more.

You might find 38 reasons to have at least $500 in emergency savings, but really should be motivated to raise that dollar figure considerably higher.

Personal finance expert Kembala Evans and specialists at consumer credit reporting company Experian took a hard look at U.S. …

Jim Katzaman - Get Out of Debt

Helping Americans shave years off of debt, cut thousands of dollars in interest, increase lifestyles and save for secure #retirement. largofinancialservices.com

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