Entrepreneurs want a fair shot at the complete marketplace

Woman wearing a hat writing at a laptop.

Numbers tell the sobering story. A 2020 Brookings Institute study found that “Black people represent 12.7 percent of the U.S. population but only 4.3 percent of the nation’s 22.2 million business owners.”

Amid health and economic crises and civil unrest, Tarra Jackson and Kevin L. Matthews II readily make the…

The right programs stop your people from walking out the door

People meeting around a table.

Organizations struggle to provide the right benefits for their workers. Many leaders and managers don’t understand the basic wants and needs of rank-and-file employees, which is likely different from that of the top echelon.

Coming from different professional and personal backgrounds, companies large or small can’t rely on managers or…

Your credit score boost could be only a utility bill away

A hand sliding a credit card through a reader.

Simply put, having good credit determines whether you’ll qualify for a loan. Depending on the interest rate of the loan you qualify for, it could mean the difference between hundreds and even thousands of dollars in savings.

Those are the facts from the global information services company Experian. “Follow the…

Ultimate marketers reveal their tricks of the trade for efficiency

Hand holding coffee mug next to a laptop.

Productivity and marketing experts abide by the 80–20 Rule. Formally known as the Pareto Principle, the notion is that 80 percent of your results come from only 20 percent of your efforts. The rule has been applied for 100 years as a guide to efficiency.

Top marketers such as Rebekah…

Marketers reach out on a global stage to attract customers

People passing on a busy city sidewalk.

Selling products or services has natural challenges. There are more things to consider when encountering people of different cultures. What are the right words and images?

Known as either cross-cultural or multicultural marketing, Sally “Njeri” Njogu works with all aspects as an innovative marketing leader and digital lead at Valorem…

Greater revenue comes from people searching on social media

Arrow stuck in the center of a target.

Asked how she would describe her new strategy, Debi Norton was to the point: Revitalizing. Like many aspiring entrepreneurs, she has reached a crossroads.

“I am doing a lot of teaching at the University of Hartford Entrepreneurial Center,” Norton said. “I just taught a workshop on Creating Enchanting Content.

“I…

Meeting people’s needs creates good and long relationships

Measuring tapes laid out as a growth chart.

Marketing efforts mean little unless you have credible ways to measure success. That includes a combination of immediate business results and tapping into long-term relationships with customers.

“Digital marketing is using the internet and online tools to reach, engage and convert customers,” said Amanda Webb, the head of Spiderworking. …

Filter out distractions to help you focus on creating relationships

People talking around a coffee table.

Depending on the person, networking comes with a sense of anticipation or dread. People have varying degrees of comfort when talking with others who they have never met. What should a person say and when?

Networking expert Kelly Hoey might say that novices are overthinking the process and not appreciating…

Jim Katzaman - Get Out of Debt

Helping Americans shave years off of debt, cut thousands of dollars in interest, increase lifestyles and save for secure #retirement. largofinancialservices.com

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