Entrepreneurs want a fair shot at the marketplace

Woman wearing a hat writing at a laptop.
Woman wearing a hat writing at a laptop.
Photo by Brandy Kennedy on Unsplash

Numbers tell the sobering story. A 2020 Brookings Institute study found that “Black people represent 12.7 percent of the U.S. population but only 4.3 percent of the nation’s 22.2 million business owners.”

Amid health and economic crises and civil unrest, Tarra Jackson and Kevin L. Matthews II readily make the case that it’s more important than ever to support Black-owned businesses.

Known as Ms. Madam Money, Jackson is a personal finance expert and founder of DUALpreneur, which helps people create multiple streams of income.

Matthews is a bestselling author, former financial advisor and founder of BuildingBread.com.

They, along with financial…


The hardest part is getting into the right frame of mind

Walking up steps.
Walking up steps.
Photo by Bruno Nascimento on Unsplash

Money moves have been top of mind as the world tries to get its emotional and fiscal feet back on steady ground. Those who can afford to pop their heads up and look around face a host of challenges.

Among the advance scouts are “wealth whisperer” Winnie Sun and marketing and brand strategist Chelsea Krost. During Krost’s #MillennialTalk Twitter chat, they discussed how those able to do so can put their funds in the best position to ride out the coming months and beyond.

Amid uncertainties, financial stability is relative. Those in essential services might be financially stable but perhaps…


The right programs stop your people from walking out the door

People meeting around a table.
People meeting around a table.
Photo by Fauxels

Organizations struggle to provide the right benefits for their workers. Many leaders and managers don’t understand the basic wants and needs of rank-and-file employees, which is likely different from that of the top echelon.

Coming from different professional and personal backgrounds, companies large or small can’t rely on managers or executives to know what everyone in the organization desires.

“Your organization probably invests a lot of time, energy and money to retain top employees,” said Meghan M. Biro, analyst, brand strategist, podcaster and TalentCulture chief executive officer. “Yet, at least occasionally, you still wind up losing them to competitors.”

She…


Your credit score boost could be only a utility bill away

A hand sliding a credit card through a reader.
A hand sliding a credit card through a reader.
Photo by Mark O’Flynn on Unsplash

Simply put, having good credit determines whether you’ll qualify for a loan. Depending on the interest rate of the loan you qualify for, it could mean the difference between hundreds and even thousands of dollars in savings.

Those are the facts from the global information services company Experian. “Follow the money” is a catchphrase popularized almost 50 years ago. In today’s world, a credit score could decide if you have any money to follow.

Experian brought together credit expert and personal finance blogger LaToya Irby and Rod Griffin, the company’s senior director of consumer education and advocacy, to talk about…


Ultimate marketers reveal their tricks of the trade for efficiency

Hand holding coffee mug next to a laptop.
Hand holding coffee mug next to a laptop.
Photo by Austin Distel on Unsplash

Productivity and marketing experts abide by the 80–20 Rule. Formally known as the Pareto Principle, the notion is that 80 percent of your results come from only 20 percent of your efforts. The rule has been applied for 100 years as a guide to efficiency.

Top marketers such as Rebekah Radice, Christina Nicholson, Bershan Shaw, Ben Parr and Chelsea Krost are huge fans of 80–20, or as they like to say, “Work smarter, not harder.” The entrepreneurs gathered in Krost’s #MillennialTalk Twitter chat to say how they succeed at business without trying as hard.

Mindset is important, particularly being able…


Normal pressures of remote work are compounded during crises

Woman looking into the distance.
Woman looking into the distance.
Photo by Kyle Broad on Unsplash

Even in normal times, burnout lurks nearby. Remote work with its pros and cons is nothing new. However, stressors ramped up in every respect as health and economic crises inflicted pressure on unprecedented scales.

Add to that the stress of finding side hustles to earn more money to cover expenses. It’s little wonder that people face physical and mental breaking points.

“People have felt an extreme range of emotions,” said life and business coach Colleen Qvist. The speaker and facilitator is national vice president of Coaches and Mentors in South Africa.

Her vocabulary wheel helps capture those feelings.


Graduates with a good grasp of finances will have one less worry

A woman in a graduation cap faces an audience.
A woman in a graduation cap faces an audience.
Photo by MD Duran on Unsplash

Graduation marks a bright new beginning. However, if those stepping out into the world trip over the way they manage their money, receiving a diploma could signal the beginning of the end.

“Graduating from college brings a lot of new responsibilities, such as finding a job and renting an apartment. Your credit score plays a role in nearly every one of these major milestones,” writes Alexandria White in an article for CNBC.

Ashley Brewster, financial educator and wealth management associate at Wealthquest, has looked closely at the financial challenges new graduates face. …


Human resources specialists adjust to possible hybrid workplaces

People sitting around a desk looking at a monitor.
People sitting around a desk looking at a monitor.
Photo by Leon on Unsplash

After a year of unprecedented health and economic crises, companies and their human resources staff are coming to terms with what awaits the workforce. The first question is how to reboot the system.

“Crisis does create opportunity — and we were out there, for our people and their families,” said Lisa Dodman, chief people officer at Unit4, an enterprise software company.

She talked with Meghan M. Biro, a Forbes analyst, brand strategist and TalentCulture chief executive officer, about ways the pandemic has changed HR and how offices can successfully reopen.

Human resources has had to adapt to virtual operations along…


Companies large and small can compete with great visions

Drawing of a man’s face on a billboard sign.
Drawing of a man’s face on a billboard sign.
Photo by Maxime Lebrun on Unsplash

Just like a person, every brand has a personality. The strongest brands carry a clear set of beliefs that attract specific types of customers who are loyal to what the company offers.

“Brand identity is more important than people think,” said Ivana Taylor, owner of DIYMarketers. “It’s how customers feel about you, and emotions drive purchases.”

Her company’s branding supports its vision of being “committed to helping small business owners get out of overwhelm.”

She and marketing, strategy and business consultant Iva Ignjatovic discussed ways to create a strong brand personality with Pierre DeBois, founder of Zimana Analytics, and David…


Photographer and subject rapport snaps eye-catching results

Man posing in a coat an tie.
Man posing in a coat an tie.
Photo by Jordy S on Unsplash

Few people will come right out and say it, but no one really likes posing for headshots, the professional photos that emblazon business cards and websites.

“Yet, they are so important,” said Beth Staub, co-owner of Adventure Auto Glass, an automotive glass installation and windshield repair facility. For headshots, she turns to her side hustle as a professional photographer doing business as Adventure Photo Studios.

“I love capturing people in those authentic experiences in life, the ones you want to memorialize, those meaningful times that can seem to pass so quickly, the ones we want most to pass on to…

Jim Katzaman - Get Out of Debt

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