Numbers tell the sobering story. A 2020 Brookings Institute study found that “Black people represent 12.7 percent of the U.S. population but only 4.3 percent of the nation’s 22.2 million business owners.”
Known as Ms. Madam Money, Jackson is a personal finance expert and founder of DUALpreneur, which helps people create multiple streams of income.
Money moves have been top of mind as the world tries to get its emotional and fiscal feet back on steady ground. Those who can afford to pop their heads up and look around face a host of challenges.
Among the advance scouts are “wealth whisperer” Winnie Sun and marketing and brand strategist Chelsea Krost. During Krost’s #MillennialTalk Twitter chat, they discussed how those able to do so can put their funds in the best position to ride out the coming months and beyond.
Amid uncertainties, financial stability is relative. Those in essential services might be financially stable but perhaps…
Organizations struggle to provide the right benefits for their workers. Many leaders and managers don’t understand the basic wants and needs of rank-and-file employees, which is likely different from that of the top echelon.
Coming from different professional and personal backgrounds, companies large or small can’t rely on managers or executives to know what everyone in the organization desires.
“Your organization probably invests a lot of time, energy and money to retain top employees,” said Meghan M. Biro, analyst, brand strategist, podcaster and TalentCulture chief executive officer. “Yet, at least occasionally, you still wind up losing them to competitors.”
Simply put, having good credit determines whether you’ll qualify for a loan. Depending on the interest rate of the loan you qualify for, it could mean the difference between hundreds and even thousands of dollars in savings.
Those are the facts from the global information services company Experian. “Follow the money” is a catchphrase popularized almost 50 years ago. In today’s world, a credit score could decide if you have any money to follow.
Productivity and marketing experts abide by the 80–20 Rule. Formally known as the Pareto Principle, the notion is that 80 percent of your results come from only 20 percent of your efforts. The rule has been applied for 100 years as a guide to efficiency.
Top marketers such as Rebekah Radice, Christina Nicholson, Bershan Shaw, Ben Parr and Chelsea Krost are huge fans of 80–20, or as they like to say, “Work smarter, not harder.” The entrepreneurs gathered in Krost’s #MillennialTalk Twitter chat to say how they succeed at business without trying as hard.
Mindset is important, particularly being able…
Cardinal rules on Twitter are easily undercut by cardinal sins. A prime mistake is not responding to people who reach out to you. That gives conversation a bad name.
Digital marketing expert Madalyn Sklar notes other common Twitter mistakes to sidestep:
Having a strong Twitter…
Why do you write like that? Well, maybe that’s the way you talk. That might be a good thing, depending on how you talk.
When they get away from the formality and jargon of work, people generally talk casually and clearly. Those in conversations usually understand each other without rushing to dictionaries.
Yet, when it comes to writing, many people stiffen up. It’s as if their fourth-grade grammar teachers are lurking around the corner waiting to pounce.
Masooma Memon is not a teacher, although she hopes to show writers ways to deliver their messages much like they speak in everyday…
True tests of a brand’s success are when people think of you by name instead of the competition.
“Brand awareness is how familiar your potential customers are with your brand,” said Michael Karemi Muthui. “When you go to a shop, do you ask for margarine or a blue brand?
“As a business owner, you want to reach the level of brand awareness that customers pick your brand over another,” he said.
Muthui, a content marketing expert, is co-founder and creative director of Eldoret Leo Media Limited. …
When applying for a job, the postings often say, “Experience required.” Someone fresh out of school might wonder where you get experience.
The world of personal finance isn’t much different when it comes to credit.
“You may have heard the saying, ‘to get credit, you need to have credit’ — which can be pretty frustrating as a credit newbie. There are ways to build credit even if you’re just getting started.”
Technology changes rapidly. Predicting what tomorrow holds for companies is anyone’s guess. As for what tech trends will affect businesses in the next five years, that’s where Thibaut Lataillade and his team at GetApp step in with their expertise.
Taylor owns DIYMarketers, “committed to helping small business owners get out of overwhelm.” Ignjatovic is a marketing, strategy and business consultant.
GetApp is an online resource for businesses exploring software as a service products. …