Entrepreneurs want a fair shot at the marketplace

Woman wearing a hat writing at a laptop.
Woman wearing a hat writing at a laptop.
Photo by Brandy Kennedy on Unsplash

Numbers tell the sobering story. A 2020 Brookings Institute study found that “Black people represent 12.7 percent of the U.S. population but only 4.3 percent of the nation’s 22.2 million business owners.”

Amid health and economic crises and civil unrest, Tarra Jackson and Kevin L. Matthews II readily make the case that it’s more important than ever to support Black-owned businesses.

Known as Ms. Madam Money, Jackson is a personal finance expert and founder of DUALpreneur, which helps people create multiple streams of income.

Matthews is a bestselling author, former financial advisor and founder of BuildingBread.com.

They, along with financial…

The hardest part is getting into the right frame of mind

Walking up steps.
Walking up steps.
Photo by Bruno Nascimento on Unsplash

Money moves have been top of mind as the world tries to get its emotional and fiscal feet back on steady ground. Those who can afford to pop their heads up and look around face a host of challenges.

Among the advance scouts are “wealth whisperer” Winnie Sun and marketing and brand strategist Chelsea Krost. During Krost’s #MillennialTalk Twitter chat, they discussed how those able to do so can put their funds in the best position to ride out the coming months and beyond.

Amid uncertainties, financial stability is relative. Those in essential services might be financially stable but perhaps…

The right programs stop your people from walking out the door

People meeting around a table.
People meeting around a table.
Photo by Fauxels

Organizations struggle to provide the right benefits for their workers. Many leaders and managers don’t understand the basic wants and needs of rank-and-file employees, which is likely different from that of the top echelon.

Coming from different professional and personal backgrounds, companies large or small can’t rely on managers or executives to know what everyone in the organization desires.

“Your organization probably invests a lot of time, energy and money to retain top employees,” said Meghan M. Biro, analyst, brand strategist, podcaster and TalentCulture chief executive officer. “Yet, at least occasionally, you still wind up losing them to competitors.”


Your credit score boost could be only a utility bill away

A hand sliding a credit card through a reader.
A hand sliding a credit card through a reader.
Photo by Mark O’Flynn on Unsplash

Simply put, having good credit determines whether you’ll qualify for a loan. Depending on the interest rate of the loan you qualify for, it could mean the difference between hundreds and even thousands of dollars in savings.

Those are the facts from the global information services company Experian. “Follow the money” is a catchphrase popularized almost 50 years ago. In today’s world, a credit score could decide if you have any money to follow.

Experian brought together credit expert and personal finance blogger LaToya Irby and Rod Griffin, the company’s senior director of consumer education and advocacy, to talk about…

Ultimate marketers reveal their tricks of the trade

Hand holding coffee mug next to a laptop.
Hand holding coffee mug next to a laptop.
Photo by Austin Distel on Unsplash

Productivity and marketing experts abide by the 80–20 Rule. Formally known as the Pareto Principle, the notion is that 80 percent of your results come from only 20 percent of your efforts. The rule has been applied for 100 years as a guide to efficiency.

Top marketers such as Rebekah Radice, Christina Nicholson, Bershan Shaw, Ben Parr and Chelsea Krost are huge fans of 80–20, or as they like to say, “Work smarter, not harder.” The entrepreneurs gathered in Krost’s #MillennialTalk Twitter chat to say how they succeed at business without trying as hard.

Mindset is important, particularly being able…

Social media selling grows from honest, frequent engagements

Hand holding a cell phone showing people’s pictures.
Hand holding a cell phone showing people’s pictures.
Phoro by Erik Lucatero on Unsplash

Many people misunderstand social selling. Just because marketers and others are on social media does not mean they get a pass for jumping right to a sale.

“Social selling is all about relationship building through social media,” said Nick Martin, head of global social engagement at Hootsuite. “Specifically, those are relationships with sales prospects and customers. That’s it.”

Martin has made social selling and the best ways to go about it one of his prime interests. He spoke with digital marketing expert Madalyn Sklar about social selling tactics for marketers so they can make good impressions while growing their business.

Resisting temptation today will bring you rewards for many years

Red sports car in a dealer showroom.
Red sports car in a dealer showroom.
Photo by Joshua Koblin on Unsplash

Emotion is the first temptation of debt. In your weakest moments you could enjoy days worth of satisfaction but incur years burdened by regret. Managing emotions when making financial decisions might be the typical person’s greatest challenge.

“Emotions are a major driver of financial decisions such as spending and saving money,” said Dr. Barbara O’Neill, owner and chief executive officer of Money Talk, which aims to improve readers’ financial capability with research-based personal finance information.

She is backed up by an article from CNBC Make It: “Times of stress tend to amplify our human nature, including the way that we…

The cost of food trashed is 31 times more than NASA receives

Astronaut helmet reflecting space station.
Astronaut helmet reflecting space station.
Photo by NASA on Unsplash

If the way to a man’s heart is through his stomach, maybe the same holds true when influencing his mind. That’s one of the paths Dr. Phil Metzger took when he read yet another writer dismissing space exploration as a waste of time and money.

“The cost of the food that Americans throw away every year is 31 times more than all the funding we give to NASA — 31 times,” he said.

The latest flashpoint came in an opinion piece in The Guardian with the giveaway title, “Revive the US space program? How about not.”

“I disagree with the…

Reality rests in the eye of the beholder that you can change

Person shooting a video of a group talking.
Person shooting a video of a group talking.
Photo by Vanilla Bear Films on Unsplash

One of the giants of Greek literature in the 20th century, Nikos Kazantzakis, said, “Since we cannot change reality, let us change the eyes which see reality.”

Julian Rowa might agree with that example of the powers of public relations. Chief executive at Shajuls Consulting Limited, a management and brand-design-strategy group, he is also a scholar practitioner and doctoral candidate at the University of Liverpool.

During an Africa Tweet Chat, Rowa talked about public relations as the business of influence.

People miss out on knowing the influence they have because they pass up engagement and conversations. Public relations helps direct…

Take advantage of the good on Twitter for your mental health

Man on a flat surface looking ahead to a ridge and fair sky.
Man on a flat surface looking ahead to a ridge and fair sky.
Photo by Steve Halama on Unsplash

Gaining confidence on social media — especially Twitter — is not only good for business, Kelly Kostanesky could make the case that mastering the online world is great for mental health.

For a decade and a half, she has provided patient management and business support for a psychiatrist. Through that she helps mental health professionals build trust and credibility using digital and social media communication.

“We all have something valuable to share,” Kostanesky said. “You know a lot more than you think. A great piece of advice I learned is to find an article you are passionate about and tweet…

Jim Katzaman - Get Out of Debt

Helping Americans shave years off of debt, cut thousands of dollars in interest, increase lifestyles and save for secure #retirement. largofinancialservices.com

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