Entrepreneurs want a fair shot at the complete marketplace

Woman wearing a hat writing at a laptop.
Woman wearing a hat writing at a laptop.
Photo by Brandy Kennedy on Unsplash

Numbers tell the sobering story. A 2020 Brookings Institute study found that “Black people represent 12.7 percent of the U.S. population but only 4.3 percent of the nation’s 22.2 million business owners.”

Amid health and economic crises and civil unrest, Tarra Jackson and Kevin L. Matthews II readily make the case that it’s more important than ever to support Black-owned businesses.

Known as Ms. Madam Money, Jackson is a personal finance expert and founder of DUALpreneur, which helps people create multiple streams of income.

Matthews is a bestselling author, former financial advisor and founder of BuildingBread.com.

They, along with financial…


The hardest part is getting into the right frame of mind

Walking up steps.
Walking up steps.
Photo by Bruno Nascimento on Unsplash

Money moves have been top of mind as the world tries to get its emotional and fiscal feet back on steady ground. Those who can afford to pop their heads up and look around face a host of challenges.

Among the advance scouts are “wealth whisperer” Winnie Sun and marketing and brand strategist Chelsea Krost. During Krost’s #MillennialTalk Twitter chat, they discussed how those able to do so can put their funds in the best position to ride out the coming months and beyond.

Amid uncertainties, financial stability is relative. Those in essential services might be financially stable but perhaps…


The right programs stop your people from walking out the door

People meeting around a table.
People meeting around a table.
Photo by Fauxels

Organizations struggle to provide the right benefits for their workers. Many leaders and managers don’t understand the basic wants and needs of rank-and-file employees, which is likely different from that of the top echelon.

Coming from different professional and personal backgrounds, companies large or small can’t rely on managers or executives to know what everyone in the organization desires.

“Your organization probably invests a lot of time, energy and money to retain top employees,” said Meghan M. Biro, analyst, brand strategist, podcaster and TalentCulture chief executive officer. “Yet, at least occasionally, you still wind up losing them to competitors.”

She…


Your credit score boost could be only a utility bill away

A hand sliding a credit card through a reader.
A hand sliding a credit card through a reader.
Photo by Mark O’Flynn on Unsplash

Simply put, having good credit determines whether you’ll qualify for a loan. Depending on the interest rate of the loan you qualify for, it could mean the difference between hundreds and even thousands of dollars in savings.

Those are the facts from the global information services company Experian. “Follow the money” is a catchphrase popularized almost 50 years ago. In today’s world, a credit score could decide if you have any money to follow.

Experian brought together credit expert and personal finance blogger LaToya Irby and Rod Griffin, the company’s senior director of consumer education and advocacy, to talk about…


Ultimate marketers reveal their tricks of the trade for efficiency

Hand holding coffee mug next to a laptop.
Hand holding coffee mug next to a laptop.
Photo by Austin Distel on Unsplash

Productivity and marketing experts abide by the 80–20 Rule. Formally known as the Pareto Principle, the notion is that 80 percent of your results come from only 20 percent of your efforts. The rule has been applied for 100 years as a guide to efficiency.

Top marketers such as Rebekah Radice, Christina Nicholson, Bershan Shaw, Ben Parr and Chelsea Krost are huge fans of 80–20, or as they like to say, “Work smarter, not harder.” The entrepreneurs gathered in Krost’s #MillennialTalk Twitter chat to say how they succeed at business without trying as hard.

Mindset is important, particularly being able…


Reach a wide audience with a few small changes that count big

Man standing on a mountaintop above the clouds.
Man standing on a mountaintop above the clouds.
Photo by Pascal Habermann on Unsplash

Cardinal rules on Twitter are easily undercut by cardinal sins. A prime mistake is not responding to people who reach out to you. That gives conversation a bad name.

Digital marketing expert Madalyn Sklar notes other common Twitter mistakes to sidestep:

  • Not Completing Your Twitter Profile
  • Being Inconsistent With Posting
  • Over-Promoting Your Products and Services
  • Using Too Many Hashtags
  • Ignoring Replies From Your Community

With those easy-to-avoid downsides in mind, Sklar and Jen Cole of NOW Marketing Group emphasized all the things people do right and how they can reach the next level as power users.

Having a strong Twitter…


Cast aside jargon and have casual engagements on social media

Hands writing in a notebook on a desk.
Hands writing in a notebook on a desk.
Photo by Thought Catalog on Unsplash

Why do you write like that? Well, maybe that’s the way you talk. That might be a good thing, depending on how you talk.

When they get away from the formality and jargon of work, people generally talk casually and clearly. Those in conversations usually understand each other without rushing to dictionaries.

Yet, when it comes to writing, many people stiffen up. It’s as if their fourth-grade grammar teachers are lurking around the corner waiting to pounce.

Masooma Memon is not a teacher, although she hopes to show writers ways to deliver their messages much like they speak in everyday…


Awareness is the first step to attract customers and build loyalty

Hand pointing to a chart on a laptop screen.
Hand pointing to a chart on a laptop screen.
Photo by Austin Distel on Unsplash

True tests of a brand’s success are when people think of you by name instead of the competition.

“Brand awareness is how familiar your potential customers are with your brand,” said Michael Karemi Muthui. “When you go to a shop, do you ask for margarine or a blue brand?

“As a business owner, you want to reach the level of brand awareness that customers pick your brand over another,” he said.

Muthui, a content marketing expert, is co-founder and creative director of Eldoret Leo Media Limited. …


Starting from scratch you can build credit with diligent patience

Old textbooks standing next to each other.
Old textbooks standing next to each other.
Photo by Natalia Y on Unsplash

When applying for a job, the postings often say, “Experience required.” Someone fresh out of school might wonder where you get experience.

The world of personal finance isn’t much different when it comes to credit.

A CNBC article sums up the predicament:

“You may have heard the saying, ‘to get credit, you need to have credit’ — which can be pretty frustrating as a credit newbie. There are ways to build credit even if you’re just getting started.”

Known as the Friendly Financial Coach and founder of Chillax Finance, Cally Ingebritson is experienced in the ways of experience.

“I had…


No need to look far ahead with the biggest differences at hand

Sketch of a laptop displaying, “Stay connected.”
Sketch of a laptop displaying, “Stay connected.”
Photo by Ehimetalor Akhere Unuabona on Unsplash

Technology changes rapidly. Predicting what tomorrow holds for companies is anyone’s guess. As for what tech trends will affect businesses in the next five years, that’s where Thibaut Lataillade and his team at GetApp step in with their expertise.

“How do you stay up to date with the latest technology developments?” he asked entrepreneurs Ivana Taylor and Iva Ignjatovic.

Taylor owns DIYMarketers, “committed to helping small business owners get out of overwhelm.” Ignjatovic is a marketing, strategy and business consultant.

GetApp is an online resource for businesses exploring software as a service products. …

Jim Katzaman - Get Out of Debt

Helping Americans shave years off of debt, cut thousands of dollars in interest, increase lifestyles and save for secure #retirement. largofinancialservices.com

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