Numbers tell the sobering story. A 2020 Brookings Institute study found that “Black people represent 12.7 percent of the U.S. population but only 4.3 percent of the nation’s 22.2 million business owners.”
Known as Ms. Madam Money, Jackson is a personal finance expert and founder of DUALpreneur, which helps people create multiple streams of income.
Money moves have been top of mind as the world tries to get its emotional and fiscal feet back on steady ground. Those who can afford to pop their heads up and look around face a host of challenges.
Among the advance scouts are “wealth whisperer” Winnie Sun and marketing and brand strategist Chelsea Krost. During Krost’s #MillennialTalk Twitter chat, they discussed how those able to do so can put their funds in the best position to ride out the coming months and beyond.
Amid uncertainties, financial stability is relative. Those in essential services might be financially stable but perhaps…
Organizations struggle to provide the right benefits for their workers. Many leaders and managers don’t understand the basic wants and needs of rank-and-file employees, which is likely different from that of the top echelon.
Coming from different professional and personal backgrounds, companies large or small can’t rely on managers or executives to know what everyone in the organization desires.
“Your organization probably invests a lot of time, energy and money to retain top employees,” said Meghan M. Biro, analyst, brand strategist, podcaster and TalentCulture chief executive officer. “Yet, at least occasionally, you still wind up losing them to competitors.”
Simply put, having good credit determines whether you’ll qualify for a loan. Depending on the interest rate of the loan you qualify for, it could mean the difference between hundreds and even thousands of dollars in savings.
Those are the facts from the global information services company Experian. “Follow the money” is a catchphrase popularized almost 50 years ago. In today’s world, a credit score could decide if you have any money to follow.
Productivity and marketing experts abide by the 80–20 Rule. Formally known as the Pareto Principle, the notion is that 80 percent of your results come from only 20 percent of your efforts. The rule has been applied for 100 years as a guide to efficiency.
Top marketers such as Rebekah Radice, Christina Nicholson, Bershan Shaw, Ben Parr and Chelsea Krost are huge fans of 80–20, or as they like to say, “Work smarter, not harder.” The entrepreneurs gathered in Krost’s #MillennialTalk Twitter chat to say how they succeed at business without trying as hard.
Mindset is important, particularly being able…
“Your personality is your biggest differentiator,” says marketing consultant Brianne Fleming. This is why one of her causes is to help people bring out their personalities online.
With a bachelor’s in advertising and public relations and a master’s in mass communication, Fleming has spent more than a decade studying, teaching and working in marketing and media. She coaches people and brands on how to use the power of content to turn ordinary customers into passionate superfans.
Good social media content has a purpose and effect. A single trend in an industry can cause totally new behavior change and content consumption.
Brand management draws assorted threads into a coherent fabric that sends a message that you are in place and ready to deliver.
Building a brand is a desire of every business. There are ways through which a brand can build its reputation. It would be wrong to neglect the power of social media in enabling brand recognition.
Matovu Jovin Jenkins leads the way in brand management. The digital marketer founded the Earnfield Digital Agency and explained…
A common old saying is, “It takes one to know one.” If knowing how to build a life from the depths of poverty and homelessness counts, Athena Valentine is one to talk.
Not that many years ago, she was born to a single mother — her father still doesn’t know she exists — was orphaned as a teenager, left to fend for herself and learned all the worst financial habits.
Eventually, she turned herself around.
“The real turning point…
John Vuong was calming down after a whirlwind. Just days before, his company, Local SEO Search, launched its own YouTube channel. It’s a major step toward building influence in search engine optimization.
“We’ve got two videos up and have a lot planned,” Vuong said. “I’m super excited to share my favorite tips on entrepreneurship and SEO.”
Local SEO Search is part of a growing trend of small and medium-sized businesses creating YouTube channels to promote their products.
From conception, boys and girls have assigned roles. Parents, schools and peers expect boys to be doctors, girls to be nurses. Boys fly planes, girls serve passengers. Boys are engineers, girls take care of the home.
There are many exceptions today compared to decades ago with society more comfortable with children breaking free from strict sexual norms.
Yet, gender-reveal parties burst with pink or blue colors to herald the upcoming birth of a girl or boy. Parents paint nurseries accordingly to start their child with the proper orientation.